Tuesday, July 20, 2010

Cheeseburgers and Ministry

I would be remiss if I did not bear witness to what is perhaps the best burger in existence (with all due respect to Mrs. Penny).
Last week on our way to the beach, the family and I stopped in at Johnson’s Hamburgers in Siler City. I had long heard rumors of Old Man Johnson’s unyielding dedication to his craft. I felt compelled to taste for myself. Two words.....as advertised. As moved as I was by the dining experience at Johnson’s, it is the not-so-secret secret to his success that I find most worth sharing. Turns out, Old Man Johnson takes in the same amount of fresh, grain-fed beef every day. It’s the very same amount he has been unloading for the past forty-plus years. In spite of growing demand, this blue-collar businessman refuses to up his order. He cooks what meat he has. Then he shuts it down. Some days the burgers are gone in three hours. They never last more than four. He likewise refuses to increase the size of his restaurant. Twelve stools and a hand full of booths are his max. Patrons who want a burger and a seat will have to get there early and wait. Ornery? Perhaps. Meticulous? Without doubt. But here we find more of an artist than an entrepreneur. A man I picture weeping over his burgers as he patties them to perfection. In the end though, it’s not so much that he despises growth, or refuses to evolve. Mr. Johnson is simply unwilling to compromise the product for the sake of increasing production. He understands that in his efforts to get more people to come, he may make his eatery no longer worth coming to.
I’m asked pretty often where I see the Bridge Project going. How will we expand? How will we facilitate growth? In answer to these questions, I will stand beside the old man and say....we may not go anywhere, we have no plans of expanding, and we refuse to grow if it means watering down the recipe. In burgers and in ministry, it is never wise to sacrifice quality on the altar of success.

3 comments:

Anonymous said...

Well done, sir. I appreciate it anytime you post something because, as you've referred to in this post, it's always quality. Hope you guys are doing well. Our church will be praying for you guys and The Bridge Project tonight.

Anonymous said...

That 'weeping over the burgers' thing makes them a little salty, too, I imagine. -- Dad

Anonymous said...

Josh,

Insightful post, I enjoy reading your thoughts.

We had a conversation some time ago about your speaking at Indiana South District Teen Camp. July 11-15. 2011. Let me know if that date is open and your willing to commit.

We just had our 2010 teen camp and Luke Jackson was our speaker. God used him in pretty incredible ways.

Looking forward to hearing from you. You can call me at my google voice #. 682-REV-JOEG

Joe